Review Article: Entrepreneurship and Small Business (उद्यमिता एवं लघु व्यवसाय): Revised Edition (2021)
Introduction
The Revised Edition of "Entrepreneurship and Small Business" (उद्यमिता एवं लघु व्यवसाय) published in 2021 has emerged as a comprehensive guide for aspiring entrepreneurs and small business owners. This book, authored by a team of experts, brings forth valuable insights blending theoretical frameworks with practical applications. The increased focus on contemporary entrepreneurial trends makes this edition timely and relevant in today’s rapidly evolving business landscape.
Content Overview
The 2021 revised edition systematically covers a wide array of topics crucial for understanding entrepreneurship and managing small businesses. Key chapters include:
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Understanding Entrepreneurship: The book begins by defining entrepreneurship and explores various types of entrepreneurs. It discusses the entrepreneurial mindset, traits, and the importance of innovation and creativity in starting and sustaining a business.
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Business Planning: A thematic emphasis on business planning guides readers on how to develop an effective business plan. This section includes templates and examples to help budding entrepreneurs articulate their vision, mission, goals, and strategies.
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Finance and Funding: The edition highlights various funding sources available for small businesses, including self-funding, loans, venture capital, and crowdfunding. It also delves into financial management principles necessary for sustaining business operations.
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Marketing Strategies: With a focus on digital marketing in the current business climate, this edition integrates traditional and modern marketing techniques. It emphasizes understanding customer needs through market research and effectively reaching target demographics.
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Legal Structure and Compliance: The book outlines different legal structures for small businesses and the importance of regulatory compliance. This is especially critical for entrepreneurs aiming to operate in diverse markets with varying legal frameworks.
- Sustainability and Social Entrepreneurship: A noteworthy addition in this edition is the focus on sustainable business practices and the rise of social entrepreneurship. This reflects a growing acknowledgment of the role businesses play in addressing social and environmental challenges.
Strengths
One of the significant strengths of this revised edition is its accessibility. The content is written in clear and straightforward language, making it suitable for readers with varying levels of expertise in business. Each chapter includes practical case studies and real-world examples that enhance understanding and provide relatable contexts for aspiring entrepreneurs.
Moreover, the inclusion of updated statistics and global trends reflects the latest market realities, which is essential for readers to make informed decisions. The interactive features present in the text, such as exercises and reflection questions, encourage active engagement and deeper comprehension of the material.
Limitations
While the book provides a robust overview of entrepreneurship and small business management, it may not delve deeply into niche areas. Advanced entrepreneurs looking for specialized knowledge in sectors like technology startups or international business might find certain sections lacking depth. However, this is not a major drawback given the book’s primary focus on providing foundational knowledge.
Conclusion
The 2021 Revised Edition of "Entrepreneurship and Small Business" is a vital resource for anyone looking to embark on their entrepreneurial journey. It successfully combines theoretical concepts with practical insights, making it a valuable guide for both novice and experienced entrepreneurs. The emphasis on contemporary issues such as sustainability and digital marketing aligns with current trends, ensuring that readers are well-equipped to navigate the dynamic business environment. Overall, this edition is recommended for academic institutions, business practitioners, and anyone interested in the field of entrepreneurship and small business.
Price: ₹230.00
(as of Apr 11, 2025 06:28:06 UTC – Details)
प्रस्तुत पुस्तक ‘उद्यमिता एवं लघु व्यवसाय’ (Entrepreneurship and Small Business) विभिन्न पाठ्यक्रमों जैसे की बी.कॉम (B.Com), एम.कॉम (M.Com), बी.बी.ए (BBA), एम.बी.ए (MBA) आदि के विद्यार्थियों के लिए एक अत्यंत उपयोगी पुस्तक है। यह पुस्तक संशोधन होने के पश्चात नवीन पाठ्यक्रम के अनुसार तैयार करी गई है। विद्यार्थियों की सहायता हेतु, पुस्तक की विषय-सामग्री सरल, सुबोध एवं बोधगम्य भाषा में दी गई है एवं उचित स्थान पर आवश्यक आंकड़े, उदहारण, सारिणी, आदि का उपयोग करा गया है। प्रत्येक अध्याय के सिद्धांतों को समझने के लिए व्यावहारिक प्रश्न उत्तर (Practical Problems And Solutions) एवं स्वयं का आंकलन करने के लिए अध्याय के अंत में विभिन्न विश्वविद्यालयों की परीक्षाओं में पूछे गए दीर्घ उत्तरीय प्रश्न (Long Answer Type Questions), लघु उत्तरीय प्रश्न (Short Answer Type Questions) एवं वस्तुनिष्ठ प्रश्न (Objective Type Questions) दिए गए हैं। इस पुस्तक के लेखक श्री आर.सी.अग्रवाल एवं डॉ. बी.के.मेहता हैं। श्री आर.सी.अग्रवाल श्री जैन स्नातकोत्तर महाविद्यालय, बीकानेर के स्नातकोत्तर व्यवसाय विभाग के पूर्व प्राचार्य एवं अध्यक्ष हैं। डॉ. बी.के.मेहता डीन एवं अध्यक्ष, वाणिज्य विभाग, जमशेदपुर विमेंस कॉलेज, जमशेदपुर में कार्यरत हैं।
ASIN : B08KZS1WYN
Publisher : SBPD Publishing House (1 January 2020); SBPD Publishing House, Agra.
Language : Hindi
Dimensions : 25 x 18 x 2 cm
Country of Origin : India
Net Quantity : 1.00 Unit
Generic Name : Book
