SELL IT LIKE SERHANT

Review Article: Selling with Swagger – A Deep Dive into "Sell It Like Serhant"

Introduction

In the cutthroat world of real estate, where competition is fierce and stakes are high, having the right strategies can make all the difference. Ryan Serhant, a prominent figure in New York’s luxury real estate market and a star of Bravo’s "Million Dollar Listing New York," offers a masterclass in selling through his book "Sell It Like Serhant." Uplifting, engaging, and packed with actionable insights, this book extends far beyond real estate, touching on principles that apply to various fields. This review article will explore the key aspects of Serhant’s approach, the themes he covers, and the value readers can expect to gain.

Overview of the Book

"Sell It Like Serhant" is a blend of autobiography and self-help guide, structured to draw readers into Serhant’s personal journey while equipping them with strategies to enhance their sales techniques. Written in a conversational tone, the book is divided into sections, each addressing critical elements of selling—from mindset and branding to negotiation and closing.

Key Themes

1. Mindset Matters
   Serhant emphasizes the importance of cultivating a winning mindset. He argues that successful selling starts with self-belief and a positive attitude. By sharing personal anecdotes, including struggles he faced on his path to success, Serhant underscores that resilience and confidence are critical in overcoming challenges. This theme resonates with anyone facing setbacks, reinforcing the idea that a strong mindset can propel individuals forward in any sales scenario.

2. The Power of Brand
   A significant emphasis in "Sell It Like Serhant" is the importance of personal branding. Serhant advises readers to create an authentic brand that reflects who they are while effectively communicating their value proposition to potential clients. He shares practical tips on how to use social media, networking, and public relations to build a personal brand that stands out in a crowded marketplace. This focus on branding goes beyond surface-level tactics and delves into the art of storytelling, ensuring readers understand the emotional connections necessary for effective selling.

3. Building Relationships
   In the realm of sales, relationships are paramount, and Serhant is a master at cultivating connections. The book delves into strategies for networking, relationship-building, and maintaining a strong rapport with clients. Serhant highlights the importance of personalization and attentiveness, advocating for a client-first approach that fosters trust and loyalty. His anecdotes illustrate how relationship-driven selling can yield long-term success and referrals.

4. Tactics and Techniques
   "Sell It Like Serhant" is rich with practical advice, from effective cold calling techniques to the art of the follow-up. Serhant does not shy away from sharing his own tricks of the trade, providing readers with actionable steps they can implement immediately. His straightforward approach demystifies the sales process, breaking it down into manageable components that anyone can master, regardless of their experience level.

5. Negotiation Mastery
   One of the book’s standout sections focuses on negotiation strategies. Serhant explains that negotiation is not just about reaching a deal; it’s about understanding the psychology of the other party. He provides a wealth of insights into how to anticipate objections, create win-win scenarios, and leverage these skills to close deals effectively. This material is particularly valuable for anyone in a service-oriented industry, where negotiation skills are essential.

Conclusion

"Sell It Like Serhant" is not just a book for aspiring real estate agents; it is a comprehensive guide for anyone looking to improve their sales skills and mindset. Ryan Serhant’s blend of personal stories, practical strategies, and motivational insights creates a compelling narrative that is both entertaining and educational. By focusing on the core principles of confidence, branding, relationship-building, and negotiation, Serhant provides readers with the tools necessary to excel in their respective fields.

For anyone seeking to elevate their approach to selling, "Sell It Like Serhant" is a must-read. It’s not merely about closing deals; it’s about embracing the art of selling with passion, authenticity, and relentless pursuit of excellence.

Price: ₹599 - ₹378.00
(as of Apr 18, 2025 14:59:48 UTC – Details)


A lively and practical guide to selling anything’Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game’ Andy Cohen, host of Watch What Happens Live… and New York Times bestselling author of SuperficialRyan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in the world and a co-star on Bravo’s hit series Million Dollar Listing New York, as well as the star of Sell It Like Serhant. He has become an authority on the art of selling. Whether you are selling a property or a hot tub, golf balls or life insurance, Serhant shares the secrets behind how to close more deals than anyone else, expand your business, and keep clients coming back to you for more.Sell It Like Serhant is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, “What now?” The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You’ll find tips on: * The Seven Stages of Selling* Getting FKD: How to Be a Time Manager, Not a Time Stealer* Negotiating Like A BOSS* “The One Who…”: Everyone Needs a Hook* Pulling the Indecisive Client Forward* And Much More!Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales.Ready, set, GO!’Full of smart tricks and tips to make a seller out of you’ PEOPLE.com’Whether you’re in real estate or an author, you have to know how to sell yourself and your work. Because if you don’t, you can’t eat. This book from one of America’s hardest hustling salesmen is a crash course into becoming great at it’ Ryan Holiday, bestselling author of The Obstacle Is the Way and Ego Is the Enemy
Publisher ‏ : ‎ John Murray Learning (6 August 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1473695856
ISBN-13 ‏ : ‎ 978-1473695856
Item Weight ‏ : ‎ 169 g
Dimensions ‏ : ‎ 12.8 x 2.2 x 19.6 cm
Country of Origin ‏ : ‎ United Kingdom